Thursday, 5 August 2010
Normal Post: All Too Easy
In the past, folk would wile away their leisure time by patrolling their communities and challenging negative behaviours, reading, or staying on late in an occupation they really cared about. These days, we all enjoy relating well worn anecdotes and dredging our memories for forgotten trivia from our own bygone eras (i.e. a couple of years ago).
I only mention because it would be easy for me to retroactively apply some sort of subtext to the post-it posted above - something like "it's easy for the big corporate lizard kings like Google to seem omnipotent now, and end up buried and fossilised if they aren't able to comprehend how to deal with the massive rocks (i.e. technological advancements/fate)coming from space. Just look at Freeserve/Bebo/The HMV downloadable music service thing".
In reality, I really just drew up a robot dinosaur (a robotosaur) and dug up some common tech lingo from the mental backrooms. It's almost frightening how much of that there is lurking back there - standardised advertising and instructional terminology that sits in the back of your head that you understand and respond to on an instinctual level. I know, I know - it's designed to work like that, it's been researched and tested and etc. But trying to then conciously find an example, catch it, pull it out into the daylight and make it work for you, that's something else entirely.
In fact, this dredge really feels a bit like attempting to make repairs to your car after watching a 2-minute Youtube video (I have done this) or deleting seemingly unimportant fat files from the programme directorary on your PC (I have also done this) - no matter how assured or confident you are, you can't shake the feeling that you're just sticking your hand in the Flash Gordon tree and hoping for the best. Using the power of your subconcious slogan-bank might get you out of word jam once in a while, but perhaps it's best left alone in the long term.
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